Why it's a sales gimmick!

If you’ve ever searched online for a water softener or home water filtration system, you’ve probably seen the same promise everywhere:

“FREE WATER TESTING!”

It sounds helpful. It sounds professional. And it sounds like someone is doing you a favor.

But the truth is simple:
👉 Most free water testing is not about education—it’s about getting a salesperson inside your home.

Let’s talk about why.

City Water: Your Water Is Not Unique

If you live on city water, your water comes from the same municipal source as your neighbors—whether you live in Lubbock, Levelland, Idalou, or almost any other city.

Municipal water systems are regulated by agencies like the Texas Commission on Environmental Quality (TCEQ) and must meet state and federal drinking water standards. If contaminant levels exceed those standards, the city is legally required to notify residents—often through mailed notices or annual water quality reports.

So when a company claims your water is somehow drastically worse than your neighbor’s—even though you’re on the same city supply—that should raise questions. 

Hard Water Is a Known Issue (Not a Sales Discovery)

In Lubbock and surrounding areas, the water is well known to be:

• Very hard

• High in dissolved minerals

• Often unpleasant in taste

This leads to scale buildup, dry skin, appliance damage, and soap inefficiency. That’s not a secret—and it doesn’t require a free test to identify.

✔️ Yes, a water softener helps
✔️ Yes, a reverse osmosis (RO) system improves drinking water quality

These solutions are based on known water characteristics—not surprise test results. 

What “Free Water Tests” Really Are

Most free water tests:

• Use basic test strips or handheld meters

• Are interpreted by salespeople—not laboratories

• Focus on creating urgency or fear

• Exist for one reason only: to sell equipment

These tests are not comprehensive, not independently verified, and not yours to keep.

They’re a marketing tactic—not legitimate water analysis.

Private Well Water

If your home is on a private well, you should never skip proper testing.

Well water is not regulated like city water, and contaminants can vary significantly from one property to the next. Testing is especially important for:

• Nitrates

• Arsenic

• Other naturally occurring or agricultural contaminants

Many small towns also experience recurring issues with nitrates or arsenic. Residents are typically aware of this because they receive official notices when levels approach or exceed limits. 

Independent Lab Testing Puts You in Control

True water testing should always come from an independent, verified third-party laboratory—not a sales visit.

When you initiate your own testing:

• You own the results

• You can compare options

• Decisions are based on data—not pressure

• You’re making informed choices, not emotional ones

Some of our best customers contact us with lab reports already in hand, knowing exactly what their water needs. Our job is simply to design the right solution. 

How ProClear Handles Water Testing

At ProClear Water Solutions, we don’t use gimmicks.

• City water customers receive solutions based on known water conditions

• Well water is tested using legitimate third-party labs

• When water must be sent off for analysis, it’s done properly

• Testing is part of system design—not a sales tactic

Our focus is accuracy, transparency, and long-term performance—not quick sales. 

The Bottom Line

• If you’re on city water, your water is not uniquely different from your neighbors

• Free water tests are designed to sell, not educate

• Well water requires real testing from independent labs

• Education gives homeowners control

Don’t fall for the gimmick.
Understand your water.
Own your results.
Choose solutions based on facts—not fear.

If you’re ready to talk about improving your water, we do things differently.

When you contact ProClear Water Solutions, you won’t get a high-pressure sales pitch, scare tactics, or gimmicks disguised as “free testing.” You’ll talk directly with experienced water treatment professionals—the same experts who design, install, and service the equipment we recommend.

No commissioned salespeople.
No rushed decisions.
No pressure.

Just honest answers, clear explanations, and a straightforward estimate based on your water and your needs.

If you want real education, real data, and solutions built to last, contact us. We’re here to fix your water the right way—because that’s how it should be done. 💧

Caitlin Frederick
ProClear Water Solutions
TCEQ Class 3, Water Treatment Specialist